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Humo Negro is a brand with a strong visual and conceptual identity, focused on communicating its products and brand universe through a distinctive digital experience.
Its proposal combines design, identity, and content in an environment where aesthetics play a central role in user perception.
The website was implemented based on highly detailed mockups provided by the client, accurately translating every visual and interaction definition into a functional digital experience.
From a technical and interaction standpoint, numerous custom animations were developed throughout the site, enhancing the user journey and reinforcing the brand identity without compromising usability.
The project was built in Webflow, enabling high-fidelity execution, optimized performance, and ease of content management.
The result is a highly immersive digital experience aligned with the brand’s visual universe and designed to stand out from more conventional proposals. The animations and interaction details enhance the perception of quality and generate stronger engagement.
From a technical perspective, the site achieves fast loading times and stable performance, supporting long-term evolution and maintenance.
